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UnitedHealthcare Baby Blocks Shown to Help Expectant Mothers in Ohio Deliver Healthy Babies

• Expectant mothers who enroll in the online program receive more pre- and postnatal care, and keep health-baby appointments and maintain healthy behaviors throughout pregnancy

YOUNGSTOWN, Ohio (March 28, 2015) – Expectant mothers who enroll in UnitedHealthcare Community Plan’s Baby Blocks® online, interactive incentive program are more likely to keep pre- and postnatal care and healthy-baby appointments as well as deliver healthy babies.

Since Baby Blocks ( launched a year ago in Ohio, more than 2,942 women have enrolled, more than 2,267 babies have been born, and 992 children are living healthier because their mothers have passed the 15-month well-child visit for their babies.

BabyBlocks, available to women covered by UnitedHealthcare Community Plan, offers incentives to expectant mothers who complete prenatal, postpartum and healthy-baby appointments. Users can access an interactive game board that shows their prenatal visits, and opportunities to earn rewards for following a prenatal visit schedule.

According to America’s Health Rankings®, Ohio ranks 40th in the nation in overall health.  The state has a higher-than-average infant mortality rate, with more than 7 infant deaths before the age of one for every 1,000 live births, and more than 8 percent of children born in Ohio weigh less than 5 pounds eight ounces.

Today, hundreds of moms and moms-to-be took steps to improve those statistics by participating in a health fair and baby shower organized by the city of Youngstown and UnitedHealthcare Community Plan of Ohio. 

The day began with a stroller walk around the Arlington Heights Recreation Center. Afterward moms were able to meet with health experts to help answer some of their questions on pre- and postnatal care, receive tips for staying healthy throughout the pregnancy and were given a hands-on demonstration for using Baby Blocks, and other wellness programs and activities.

Mayor John McNally, Council Member Nathaniel Pinkard, Health Commissioner Erin Bishop and representatives from UnitedHealthcare, including mascot Dr. Health E. Hound, helped kick off the event by doing healthy stretches before the start of the stroller walk.

“There are many services and innovative programs available to expectant and new moms to help ensure their babies have the best possible start in life,” said Mayor McNally. “Today’s baby shower and health fair is an excellent way to bring families and our community together to improve well-baby care.”

The event is the first in a series of eight baby showers organized by UnitedHealthcare Community Plan of Ohio that will take place this year. The next baby shower event will be held April 18 at the King Kennedy Community Center in Ravenna.

“UnitedHealthcare is grateful for the opportunity to host this health fair and baby shower to help new moms and moms-to-be learn more about the tools and resources available to them to enhance their babies’ health and quality of life,” said Tracy Davidson, CEO, UnitedHealthcare Community Plan of Ohio. “We are encouraged by the positive impact the Baby Blocks program has on new and expectant mothers’ health, and that of their babies.”

Each participating mom and mom-to-be at today’s health fair and baby shower received a free gift bag that included diapers, baby wipes, sleep sack and other well-baby items. Door prizes were given away and included a car seat, pack-and-play and baby gate, among other items.

UnitedHealthcare offers health benefits, including employer-sponsored, Medicare and Medicaid health plans, to more than 1.8 million people in Ohio and partners with more than 43,235 care providers across the state.


About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families, and Medicare and Medicaid beneficiaries, and contracts directly with more than 850,000 physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. Globally, UnitedHealthcare serves 45 million people in health benefits and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company. For more information, visit UnitedHealthcare at or follow @myUHC on Twitter.


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