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4-H and UnitedHealthcare launch “Eat4-Health” campaign in 10 states aimed at empowering youth to promote healthy living

Thousands of 4-H youth ambassadors will receive training through teen summits to help promote healthy living in communities with the greatest needs

KNOXVILLE, TN (July 26, 2012) – National 4-H Council and UnitedHealthcare are expanding their partnership to promote healthy living by launching a new campaign designed to empower youth to help tackle the nation’s obesity epidemic.

The UnitedHealthcare 4-H Eat4-Health campaign begins this summer in 10 states, activating thousands of 4-H youth ambassadors to make healthy choices for themselves and encourage friends, families and people in their communities to make positive changes through training, creative programs and educational events.

Eat4-Health builds on UnitedHealthcare’s successful partnership with 4-H that began last year in Florida, Mississippi and Texas.  The campaign will expand to a total of 10 states to include Arizona, Louisiana, Nebraska, New York, Pennsylvania, South Carolina and Tennessee. Each state will receive a $30,000 grant funded by UnitedHealthcare to support healthy-living programs, events and other activities administered by 4-H that encourage young people and their families to eat more nutritious foods and exercise regularly.

The program was officially launched today with more than 400 4-H youth and community leaders at the Tennessee State 4-H Round-Up and All Star Conference. They joined UnitedHealthcare’s mascot Dr. Health E. Hound in a discussion about the importance of healthy living and participated in a group exercise activity.

“4-H is pleased to expand its partnership with UnitedHealthcare and launch this new campaign to empower youth to help improve the health of their peers, their families and their communities,” said Donald T. Floyd Jr., president and CEO of National 4-H Council. “4-H youth ambassadors are prepared to work with UnitedHealthcare to make a positive impact on the health and wellness of our nation’s future leaders.”

“The Eat4-Health program is making a positive difference in the lives of so many families in communities that are hardest hit by the childhood obesity epidemic,” said Russell C. Petrella, Ph.D., president of UnitedHealthcare Community & State, a UnitedHealth Group (NYSE: UNH) company. “UnitedHealthcare and 4-H look forward to expanding the program in more states and harnessing the energy and excitement of 4-H youth to promote healthy living.”

Participating 4-H state programs receiving a grant will develop action plans that provide innovative, hands-on learning approaches that target specific community needs in their state. Many of these activities will support healthy living programs led by 4-H that encourage youth and community participation through events such as health fairs, cooking demonstrations, after-school programs, workshops and educational forums, among others. UnitedHealthcare employees will team up with 4-H at many of these events, assisting with planning and executing projects that lead to positive, sustainable change at the community and individual level.

As part of the Eat4-Health campaign, each state will organize and host a Youth Summit/Conference to train

4-H youth ambassadors to implement programs and reach goals in each state. The summits will provide the venue where participants will learn more about nutrition, health and fitness, obtain information on promoting health within their communities, and gain new tools for participating in multi-session educational trainings and one-time community activities and events.

This teen leadership experience will also serve as a launch to a Teen Ambassadors pledge and prepare 4-H’ers to use their increased healthy-living knowledge and skills to make an impact in their own communities.  

Online and printed educational materials will enable participants to learn and commit to making healthier choices. To encourage participation, the campaign will provide simple tips for healthy choices when food shopping, preparing home meals and school lunches, when out with friends or at special occasions. 

According to the U.S. Centers for Disease Control and Prevention (CDC), obesity among children and adolescents has almost tripled since 1980 with nearly one in every three children being overweight or obese.  Children from low-income and low-education households are three-times more likely to be obese. America’s Health Rankings®, an annual comprehensive assessment of the nation’s health on a state-by-state basis, indicates that obesity is a leading risk factor for diabetes, heart disease and many cancers. The estimated economic cost of obesity is $270 billion per year.

4-H reaches 6 million youth each year, of which 2.5 million participate in healthy-living programs that promote nutrition, wellness and physical activities. UnitedHealthcare Community & State serves more than 2.5 million children in 25 states and the District of Columbia. 4-H and UnitedHealthcare share connections with many of the same public sector and community organizations, including state and county governments and school districts.

In 2011 the 4-H UnitedHealthcare partnership reached more than 40,000 youth and families in three states through hundreds of community events and activities that included distributing positive messages about nutrition and wellness. This was accomplished in creative venues such as healthy cooking demonstrations, fitness camps, youth forums and community family days.  These events were designed to empower 4-H youth in the targeted states to help educate their families and people in their communities about the importance of healthy living through more nutritious diets and increased physical activity in their daily lives. The program targeted communities in Florida, Mississippi and Texas with the greatest need for education, outreach and resources.

About 4-H 

4-H is a community of six million young people across America learning leadership, citizenship, and life skills. National 4-H Council is the private sector, non-profit partner of 4-H National Headquarters located at the National Institute of Food and Agriculture (NIFA) within USDA. 4-H programs are implemented by the 111 land-grant universities and the Cooperative Extension System through their 3,100 local Extension offices across the country. Learn more about 4-H at or follow us on Facebook at

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than 38 million people and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.

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