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UnitedHealthCare Community Plan of New Mexico's Baby Blocks™ Program Helps Expectant Moms Deliver Healthy Babies

New online, interactive incentive program reminds pregnant women and new mothers about prenatal and healthy-baby appointments, and provides incentives to reinforce healthy behaviors

ALBUQUERQUE, N.M. (March. 26, 2014) –  UnitedHealthcare Community Plan of New Mexico has launched  Baby BlocksTM, an online, interactive incentive program to help pregnant women and new mothers eligible for Medicaid in the state with prenatal and healthy-baby care. Baby Blocks (www.uhcbabyblocks.com) is designed to help women learn more about proper care for their newborns.

Women covered by UnitedHealthcare Community Plan of New Mexico who enroll in Baby Blocks earn rewards for completing prenatal, postpartum and healthy-baby appointments. Users can access an interactive game board that shows their prenatal visits, and opportunities to earn rewards for following a prenatal visit schedule. The program enables users to track appointments, receive email appointment reminders, and earn rewards for keeping the appointments. Rewards include educational books, teething rings and necessary items for mom and new baby.

“More than 8 percent of the babies born in New Mexico last year were considered low birth weight, according to the 2013 America’s Health Rankings® report, so we are committed to doing everything we can to ensure babies have the best possible start in life,” said Kevin Kandalaft, president and CEO of UnitedHealthcare Community Plan of New Mexico.

UnitedHealthcare offers health benefits, including employer-sponsored, Medicare and Medicaid health plans, to more than 200,000 people in New Mexico and partners with nearly 5,400 physicians across the state.

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 800,000 physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. Globally, UnitedHealthcare serves more than 45 million people in health benefits and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.


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