Since April 2020, the BCAC’s goal has been to mitigate the effects of the COVID-19 pandemic in the Black community. BCAC’s purpose is to provide compassionate, loving, trustworthy and scientifically informed information to the Black community to assist individuals in making personally appropriate decisions for themselves, their families, and their communities.
UnitedHealthcare Community & State has partnered with the BCAC to produce resources that can be leveraged by community partners for the people and communities that we collectively serve.
To extend their reach in providing Black communities with credible information about the COVID-19 vaccine, BCAC worked with Kaiser Family Foundation to co-develop Greater Than COVID campaign. The campaign includes 50 FAQ videos where Black doctors, nurses, and researchers work to dispel misinformation and provide credible, accessible facts on the COVID-19 vaccine. The video series is available on YouTube, who is providing significant support for the campaign, including significant promotion to the Greater Than COVID channel that houses the video series. This series will help provide Black communities with credible information and address common concerns around the COVID-19 vaccine to assist them in making an informed decision on whether or not to get the COVID-19 vaccine.
Additionally, BCAC developed a Racial Equity Guidebook to aid government officials, community-based organizations, faith-based organizations, retail pharmacies, health institutions in driving racial equity outcomes in vaccine administration process.